We set up a strategic email marketing plan that included sending out a weekly newsletter. This gave the marketer a consistent way to keep their audience informed and engaged, even when they couldn’t be there in person.

Realizing that the marketer’s face-to-face interactions were limited but frequent, we sought to maximize their impact. We noticed that the marketer regularly shared business cards, so we added QR codes to these cards that linked directly to an email sign-up form. This innovation allowed the marketer to efficiently grow their contact list, even from brief interactions, and ensured new contacts could easily stay connected through email.

By integrating the new email marketing system with the QR code sign-ups, we created a more efficient way for the marketer to stay connected with their audience. This approach not only complemented their in-person efforts but also improved their ability to manage and nurture referrals, particularly during peak seasons.

We kicked things off by teaming up with a partner to revamp their landing page and improve conversion rates, ensuring that more visitors turned into leads. We also harnessed AI to analyze competitor data around Google Ads, giving us valuable insights into effective practices and opportunities in their market. With this knowledge, we fine-tuned their lead generation strategy, crafting more accurate target audience profiles and scheduling ads in a cost-effective manner. This approach allowed us to optimize lead targeting, resulting in a significant boost in both the quantity and quality of leads.

Next, we dived into every detail of their sales process, working closely with the team we developed a streamlined but flexible process. We then updated their CRM system, Podio, to capture crucial lead demographics and other valuable data. This new setup included automation features like task reminders, email sequences, and automated follow-ups, which dramatically reduced manual effort and freed up the sales team to focus on closing deals and nurturing leads.

To complement the CRM overhaul, we implemented a robust email marketing strategy. This system was designed to automatically segment and target leads based on their position in the sales funnel, delivering the right messages at the right times. As a result, we saw a 30% increase in conversations with potential clients, defined as leads responding to the segmented email campaigns. This improved engagement was a key driver in their overall business growth.